Sales Consulting & Revenue Growth Partner
Build. Optimize. Scale.
Sales Consulting & Revenue Growth Partner.
$0M+
Annual Sales Led
$0M
YoY Revenue Growth Generated
0%
YoY Growth Achieved
0+
Combined Years of Experience
Sound familiar?
The gaps holding your revenue back.
What we do
Build.
Establish the foundation your revenue engine needs to run.
Optimize.
Identify the gaps, eliminate the drag, and sharpen performance.
Scale.
Build the infrastructure and leadership to grow without breaking.
Our expertise
Three pillars. One revenue engine.
The Challenge
Your revenue is inconsistent because there's no system underneath it, just effort.
What We Do
- →Design and implement end-to-end sales processes
- →Build CRM architecture, pipeline stages, and reporting dashboards
- →Create compensation models, quota frameworks, and accountability systems
The Outcome
A repeatable, measurable revenue engine that performs with or without heroic individual effort.
The Standard Method
A proven process. Measurable outcomes.
Discover
We immerse ourselves in your business, your market, your team, your current revenue motion. No assumptions. Just facts.
Work with us
Choose your engagement.
Sales & Revenue Audit
The fastest way to understand exactly where your revenue is leaking.
- →Comprehensive revenue diagnostic
- →Gap analysis & prioritized action plan
- →Delivered in 2–3 weeks
Strategic Build Project
A defined-scope engagement to build a specific revenue system.
- →Sales process, CRM, or partnership framework
- →90-day implementation sprint
- →Deliverable-based with clear milestones
Embedded / Fractional Leadership
Senior sales leadership without the full-time cost.
- →Fractional CRO or VP of Sales function
- →Ongoing coaching, accountability, and strategy
- →Flexible 3–12 month engagements
Full-Suite Partnership
End-to-end revenue transformation across all three pillars.
- →Infrastructure + partnerships + leadership
- →Dedicated team, embedded in your org
- →Long-term growth partnership
Why The Standard
Operators who've done it.
Cody Collins
President & CEO
Extensive experience building and scaling sales teams and generating sponsorship revenue for some of the biggest sports and entertainment events in the world. Cody has personally overseen $230M+ in annual sales and driven $91M in year-over-year revenue growth. He built The Standard to give every organization access to the same systems that power elite revenue teams.
Leo Cardenas
Co-Founder & COO
A seasoned operator with deep expertise in partnership revenue, sales infrastructure, and organizational performance. Leo has built and scaled revenue teams across sports properties, brands, and agencies — and brings the operational rigor that turns strategy into results.
Build. Optimize. Scale.
What would this look like for your organization?